Make Living Pictures with Lytro!

It seems the photographic industry is hell-bent on providing innovation after innovation with some of the most exciting developments coming out in recent months, leading us to believe we're in somewhat of a revolution when it comes to technological advancement in the digital camera sphere.

One such product has finally made it to our shores, the Lytro Light Field Camera!

Although released in the US a little while ago, Digital Camera Warehouse has been named one of only eight exclusive stockists in Australia for the Lytro camera. 

What's so exciting about the Lytro, you ask? Well, if you have ever wished you could refocus your image after you have taken it - now you can. The Lytro captures the entire light field – that is, light in every direction at every point in space. This allows you to capture a “living picture” and interact with it in ways you could only previously imagine.  Focus and re-focus to reveal a new perspective on the image in an instant. You can share these amazing live images with friends and family over social networks, blogs and more, and they too will have control over the focus point in a snap.

It's all about telling a story, and revealing a hidden piece of the puzzle through honing a new skill in this freshly-written chapter in photography history.

Creator Ren Ng is a smart cookie indeed, and we can't wait to see what is in store for his future developments.

Want to preorder this amazing bit of gear to start shooting your own stories? Call us on 1300 365 220 for all the latest information.

Read More

Chris Bray Photography Courses

Canon ambassador and all-round great guy Chris Bray is holding his famed photography course in Sydney very soon. 

Hosted at Taronga Zoo, it promises to be a full and fabulous day for you to really explore DSLR photography and get your head around more serious photography techniques. It is not every day you get to pick the brain of a professional, so why not take the chance today?

As an added bonus, Chris is offering an exclusive discount. Simply book online through his website and use the code "SydneySnapper" for a whopping $80 off!

Book yourself in for an exciting adventure; Chris is also visiting other capital cities so be sure to check out his website for all the details.

Read More

Canon Photo5 Box Giveaway!

If you missed out on a Canon Photo5 competition box, no need to worry because now you have another chance!

We are giving away a strictly limited number of these coveted boxes, each with a unique serial number to qualify you for entry.

If you want the chance to grab one of these, simply email your name and mailing address to marketing@digitalcamerawarehouse.com.au and we will notify you by return email if you've scored.

Hurry - your entry must be received by MIDNIGHT on Thursday, September 27th 2012 to be in the running. Good luck!

 

Read More

Bonus Manfrotto Gloves with Selected Manfrotto Apparel!

So, Manfrotto are known for their long line of butt-kicking professional tripods, but did you know they also make some of the most stylish apparel around, purpose-built for photographers?

These italian made jackets, ponchos, vests, hats and more offer high quality and features suited to a professional shooting lifestyle. 

For a strictly limited time, if you purchase a Manfrotto Lino Jacket, Pro Poncho or Pro Photo Vest you will receive a bonus pair of Manfrotto Pro Photo Gloves valued at $329.00. Click the banner above to check out the range and add some style to your kit!

Read More

Nikon D600 Launch Nights

We held launch nights for the D600 at our Canterbury and Northcote stores this past Wednesday evening, and they were rather successful if we do say so ourselves!

Joined by Nikon representatives, our customers were given a detailed presentation on this revolutionary new camera. We had a great turnout of keen people looking to find out as much as they could on the D600 and get hands on, with quite a few taking the plunge and upgrading to it on the night.

It is nice to see the big manufacturers developing a full frame camera in a more affordable pricing bracket, allowing many enthusiasts to step into the category and get that fantastic 35mm image quality. We could tell a lot of customers were chuffed with this addition to Nikon's lineup. 

                                     D600 Launch Night; Canterbury store in Sydney 19/09/2012                                                                                                     

As with any new release into quite an extensive and polarizing market, there has been some criticism of the price still being a little too high for the included features, or the features not quite having that 'wow' factor. Considering a full frame DSLR was upwards of $4500 just a few years ago with fewer 'bells and whistles' as they say, we'd have to pick the D600 and indeed Canon's 6D as vital elements to the market giving keen photographers a little more opportunity to take the next step in their chosen paths, whether from a creative or professional standpoint. 

We love having these experience nights at our stores, they're a great way to get to know our customer base and invite you to check us out on a more casual basis hopefully taking away a little more knowledge on something rather cool. 

We'll be sure to let you know about our next events, so come on down for a chat and tell us what you think. 

Read More

The Canon EOS 6D is Finally Unleashed!

If you have been paying attention to the constant stream of Photokina announcement popping up from all the major camera manufacturers, you may have been expecting this little gem from Canon, the Canon EOS-6D.

The latest in their enthusiast line-up, this one sports a 20.2 megapixel full frame CMOS sensor, incredible low light performance with an ISO range of 100-25600 (L: 50; H1:51200; H2:102400) and of course the coveted Full HD 1080p video so respected in modern Canon cameras. Add in features like built-in Wi-Fi and GPS and you have a seriously featured-filled little number.

Best of all, it is priced in a range many camera afficionados see as attainable, with quality output and of course the huge range of Canon compatible products at your disposal.

Naturally, it has been immediately pitted against the recently released Nikon D600. Brand loyalty aside, which one do you think you would go for?

 

Read More

Nikon D600 - The People's Full Frame!

Yesterday proved an exciting time for Nikonians and lovers of truly revolutionary cameras everywhere.

With the rumour mill churning weeks before anything official, Nikon finally brought the anticipated Nikon D600 to market on September 13.

Camera enthusiasts everywhere hailed it a winning price point for the amount of professional features crammed into it, including but not limited to: 24.3MP FX-format CMOS sensor, EXPEED 3 imaging engine, Full HD 1080p video, 5.5 frames per second continuous shooting and uncompressed HDMI output for video. Insanity at this price!

To celebrate the launch of this powerhouse, we're holding events at our Sydney and Melbourne stores. If you want to meet the D600 in person and talk the ear off a Nikon rep, be sure to RSVP as spots are STRICTLY LIMITED:

Sydney: Canterbury store; 174 Canterbury Road CANTERBURY NSW 2193
September 19 2012
6:30pm for a 7:00pm start.

Melbourne: Northcote store; 367 High Street NORTHCOTE VIC 3070
September 19 2012
6:00pm for a 6:30pm start.

RSVP is essential. Contact DCW Marketing with your preferred location.

Read More

Nikon Unveils Three New COOLPIX Compact Cameras for 2012

Nikon has been among the first off the rank in unleashing their brand new compacts out into the wild for 2012, and it seems there is something of a revolution on the horizon.

You may have heard by now that the all-new Nikon COOLPIX S800c runs on the Android™ platform, making this a pioneer “smart camera” of sorts with the added functionality of effortless wireless transfer of your photos to smartphones and tablets, sharing to social networks and of course access to over 500,000 apps through Google Play direct to your camera. 

Not to mention the distractions of email, YouTube and Google Maps – we wonder if you will ever get time to take photos. Though, we eagerly await hands-on reviews of this product – the camera itself seems pretty darn decent, with a 16-megapixel backlit CMOS sensor, ten times (10x) optical zoom, built-in GPS tagging and access to the myPicturetown app, an online storage and sharing system for photos and full albums.

 

Perhaps the only immediate concerns might be the reduced battery life almost always associated with smart devices, and the lack of 3G compatibility. What do you think?

In addition to this, Nikon has released the latest in their “pro compact” sector, the COOLPIX P7700. Affording the user full manual control and DSLR-like image quality with exceptional performance in low light, it rivals the long-standing Canon G-series as a perfect compromise between compact and DSLR. The 12.2 megapixel CMOS sensor, 7.1x optical zoom and improved lens shift vibration reduction help make it the best instalment yet.

Perhaps the outstanding feature of the COOLPIX P7700 is the amount of control on offer in video mode. Of course it is Full HD, 1080p with stereo sound, but you can also tinker with the shutter speed, ISO settings and aperture to achieve new heights in video performance and get the look you want.

The last one in this new gamut of COOLPIX goodness is the COOLPIX S6400, sounding off for the more entry level point-and-shooters.

The COOLPIX S6400 steps it up a little from the simplicity of the COOLPIX S01, providing a whopping twelve times (12x) optical zoom with lens shift vibration reduction and touch screen operation, including Target Finding Auto Focus – simply point and click and the camera automatically predicts the subject it should focus on resulting in an painless sharp image. 

We should start seeing these little beauties hit shelves around the end of September, and we will update the product links on this post with our own as soon as they're available for preorder. 

Read More

Tamron's "Widen Your Horizons" Competition - Win $70,000 in Prizes!

Tamron Australia has launched some awesome new competitions around the theme "Widen Your Horizons"  where you can get the chance to share in prizes valued at over $70,000, including a 17-day Vietnam Adventure for two!

The theme is all about travel, and with the Tamron AF 18-270mm PZD lens being one of the most popular all-in-one zooms for the photo traveller, Tamron are highlighting their other excellent wide-angle zoom lens that is very popular for travel photography: the Tamron 10-24mm.

To enter the draw for the Peregrine Vietnam Adventure for 2 simply purchase any Tamron Lens from us and then enter the competition here. There are also "cash-off" consolation prizes to be won weekly.

And if that wasn't enough, there's a Photo Competition where you can be in the running to win "The Ultimate Camera Gear Travel Kit". 

You want more, you say? Well by entering the photo comp you can also be in the race to score yourself a fantastic Tamron 10-24mm wide-angle lens - winners are chosen fortnightly. Plus there are also "cash-off" consolation prizes.

The competition started on Friday 6th July 2012 and runs until Monday 3rd September 2012.

For further  information and terms and conditions jump on over to Tamron Australia.

Read More

Canon EOS 650D DSLR Camera Grip Issue

Back on the 6th July, Canon Australia announced a service notice relating to an issue with the front rubber grip on some EOS 650D DSLR cameras.

The problem is due to a substance produced by the rubber grip - namely, zinc bis (N,N’-dimethyldithiocarbamate). This is caused by a chemical reaction that turns the rubber surface white when it comes into contact with other materials. And apparently high temperature and humidity makes this worse.

Certain lots produced between 31st May and 15th June 2012 were identified as being susceptible to the issue and as a result Canon Australia prevented any units within that range from entering the supply chain in Australia.

However, as a precautionary measure, Canon has broadened the serial number range of potentially affected products to include lots produced up to 27th June. They have identified a small number of units between Australia and New Zealand that fall within this increased buffer range.

To identify whether your camera is affected, Canon Australia has provided an online serial number checker. 

Canon advises users of EOS 650D cameras who have already checked their camera serial number prior to 3 August 2012 to please repeat the process. 

Owners of potentially affected cameras purchased through Digital Camera Warehouse may contact us on 1300 365 220 or customerservice@digitalcamerawarehouse.com.au to arrange a swap of the affected camera for new stock, or contact Canon directly on 13 13 83 to arrange for a free service. 

Further information as well as important information on use can be found on Canon Australia's support page.

Canon apologises for any inconvenience caused by this issue.

Read More