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Vivid Sydney 2015 - We can help you take your best photos

Vivid! What an awesome time to be in Sydney. Walking through the streets at night, being dazzled by lights on buildings, in the harbour, on sculptures and seeing purpose-built light installations scattered throughout parks and along streetscapes.

Last year, we opened our inaugural Creative Space, where we hosted guest speakers, set off on free photo walks, ran workshops and created a meeting space where photography enthusiasts could come and learn, be inspired and be creative.

This year, we’re doing it again! Our venue at 360 Kent St, is the perfect starting point for all the photo walks we have organised. We’ve researched and mapped out our routes to highlight the best locations - Martin Place, Circular Quay, Customs House, Museum of Sydney, and Sydney Harbour and surrounds.

We’ve got our own DCW Guides as well as experts from Fujifilm, Sony and Olympus that will help participants capture their best shots during walking tours, giving one-on-one instruction on how to get the most out of manual and creative settings on their camera.

In addition to experts from major brands, we also have Andrew Hall, Fujifilm’s Ambassador, guiding a walk on Thursday 28 May. Andrew has over 25 years’ experience as a professional, award-winning photographer. He photographs a range of genres including motorsport, landscapes and portraiture. And we also have James Brickwood, one on Fairfax’s Photographers guiding a walk on Saturday 6 June. James has been a staff photographer with The Sydney Morning Herald since 2007.

Our photo walks are an amazing way to learn, through hands-on, guided experience. We also have in-store ‘show and tells’ at our Kent St store, with Fujifilm, Sony and Olympus, showcasing their latest camera technologies. We’ll have a mini exhibition in our Kent St store to showcase Andrew Hall’s work as well as images and bios from some of Fujifilm Australia’s other Ambassadors. We will have extended trading hours and a hub for recharging your camera batteries.

We love the Vivid Festival! It’s colourful, it builds community and it’s a great platform to share photographic knowledge. 

Fujifilm X-T1 firmware update includes a new AF system with upgraded autofocus performance

11 May 2015
Fujifilm X-T1 firmware update includes a new AF system with upgraded autofocus performance Firmware designed for Fujifilm X-T1 and X-T1 Graphite Silver Edition cameras

(this is an extract directly from the Media Release despatched by Fujifilm Australia)

FUJIFILM announced today that it is introducing new firmware Ver. 4.00 for the X-T1 and X-T1 Graphite Silver Edition cameras that will feature nine key changes aimed at substantially improving the AF performance and operation.

The new firmware Ver.4.00 will be available from late June 2015. The new AF system makes it easier than ever to capture moving subjects, dramatically increasing your shooting options. Features include:

Zone and Wide / Tracking modes to accurately capture moving subjects
- 77 autofocus points are used across a wider area to substantially improve the camera’s ability to capture moving subjects.
- Zone mode allows users to choose a 3x3, 5x3 or 5x5 zone from the 77-point AF area.
- When combined with the AF-C continuous focusing mode, the camera tracks a subject in the centre of the selected zone. - Wide / Tracking mode displays the area in focus identified automatically out of the 77-point AF area, and tracks the subject across the entire 77-point AF area. Focus can be maintained on subjects that move vertically, horizontally, or back and forth.

2. Improved AF accuracy for enhanced focusing performance
- Single point AF divides the focus area into smaller sections to more accurately determine the distance to the subject.
- Built-in phase detection pixels now have a detection range of 0.5EV (previously 2.5EV), delivering phase detection AF performance that enables fast focus in low light conditions and on low-contrast subjects.

3. Eye Detection AF for more beautiful portraits
- By activating Face Detection AF and Eye Detection AF, the camera automatically detects and focuses on human eyes even in difficult conditions.

4. Auto Macro Mode for convenient close-up photography
- This feature eliminates the need to press the Macro button before shooting close-ups, while maintaining the conventional AF speed, allowing the user to assign a different function for the macro button.
5. Improved AF in Movie mode for smoother video recording
- The optimised algorithm delivers a more natural and smooth AF action during movie recording.

6. Improved Shutter Speed Dial Operation
When the Shutter Speed Dial is set to T and the Shutter Type to Mechanical + Electronic, the command dial can be set to a full range of exposure times from 30 - 1/32000 seconds enabling you to change the shutter speed across a broader range without having to change camera position. This is useful when shooting in portrait orientation with the optional Vertical Battery Grip.
7. Exposure Compensation in Manual Exposure mode
You can use the Exposure Compensation dial to make exposure adjustments while shooting in the Manual exposure mode with the ISO Auto setting.

8. Finer Lines on the framing grid enhances visibility
The lines on the framing grid, which can be displayed in the Screen Set-Up menu, are now finer making it easier to view the subject.

9. Name of Silent mode changed
The Silent mode has been renamed to “SOUND & FLASH OFF” to avoid confusion.
FUJIFILM Australia Product and Marketing Manager - Electronic Imaging, Alex Zitser, said the nine key changes are a reflection of feedback from users.
“This demonstrates that Fujifilm continues to listen to customer feedback to boost the performance of X Series cameras. In particular, Fujifilm has taken the ability to capture moving subjects to a whole new level,” Mr Zitser said.

The new X-T1 firmware Ver.4.00 will be available from late June 2015.

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.
Media Enquiries:
Deidre McAlinden M: 0417 758432

FUJIFILM Australia Pty Ltd E: